(Lahore) The end of July hit the right notes with the sixth Levi's Live session at Riot Studios.
Keeping up with the momentum of the previous session, the sixth Levi’s® Live session featured
AAG – as opening act, who set the mood for the night with their powerful performance. The sixth
Levi’s® Live was headlined by Farhan Saeed whose soulful renditions left audiences wanting for
LEVI’S® continues to inspire and empower the next generation of musicians and artists by reviving
the live music scene in Pakistan. Levi’s® has partnered with Riot Studios: the premier space for
recording music, films and post production in Lahore, where some of the country’s top musicians,
music videos and films have been produced over the last decade.
AAG, fueled by the musical vision of Haroon Sheikh and Usman Sheikh, set the stage on fire by
experimenting multiple styles and genres of music with their usage of melodic rock/metal guitar
passages. The band’s earthy yet modern sound was praised by everyone attending Levi’s Live –
After AAG’s performance Haroon Sheikh said “Thank you Farhad Humayun for setting the stage and
creating an actual LIVE show with real live audience. Where you are free to play anything without any
external intervention. Thank you Levi's for supporting this great idea. Of all the brands supporting
local music out there, this has to be the most unique in my opinion because it gives you the complete
freedom to just have fun, which to any musician is the most important thing “
Usman Sheikh – ‘’this was one of the best live music experiences of my life. The level of care and
attention to detail in the sound, the ambience, and the feel has been a pleasure to experience. I actually
never wanted it to end”
Just before Farhan Saeed got on stage, Salman Albert, one of the founding members of E.P gave a heartfelt tribute to the late Amir Zaki by covering “ Mera Pyar “ with Usman Sheikh & himself on
Guitars and Farhad Humayun on drums. The unexpected but beautiful performance was much
appreciated and applauded.
Last but not the least, the star of the night, Farhan Saeed, singer-songwriter and actor was
welcomed on stage by a full house and gave a performance to remember. His wife, actress Urwa
Hocane also joined him on stage for a brief moment as he dedicated a song to her. A jam packed
audience which also included actress Mawra Hocane was seen dancing and singing away to
throughout his performance.
On his participation in Levi’s Live, Farhan Saeed said, “Levi’s Live is a great experience. Limited
crowd, great energy and good vibes is what makes it special. Seeing all the musicians coming and
supporting every act is heartwarming. I thank the entire team behind this concept for promoting
music and wish them All the luck for future.”
Speaking on behalf of Levi’s® Mir Zia Mahmood, Country Director, Levi Strauss Pakistan said “Levis
Live continues to be the only music platform in Pakistan which is bringing "Live" music to life.
It gives an opportunity to young emerging talent along with our Rock stars to perform in
front of music lovers and enthusiasts. We continue to endorse our association with Music
through this platform and our vision to “Live in Levis”.