EMI Pakistan Ltd, Pakistan’s premier record label since 1948, held an exclusive Premiere of Gul-e-Daudi (The Chrysanthemum): In Tribute to Noor Jehan – a short film by acclaimed director Umar Riaz.
Gul-e-Daudi is in way the story of Madam of Noor Jehan. It is in fact a journey of a couple through the highs and lows of life and is depicted by some of the outstanding melodies of Madam Noor Jehan; thus making it a musical short film to pay tribute to Madam Noor Jehan.
The main purpose was to let people know, how Madam Noor Jehan, even after she has left this world, still lives within each one of us.
“Gul-e-Daudi (The Chrysanthemum): Is a Tribute to Madam Noor Jehan through a 15 minute long short film, a fictional story based on the music of Madam Noor Jehan which has been selected from EMI’s archives” further added Farhan Hafeez of Transmedia.
The Red carpet was attended by people from media fraternity and friends and family of the director himself.
Amongst the people present at the Red Carpet were Adeel Hashmi with his wife, Nescafe Basement Sensation Mehak Ali, Jimmy Khan, Zaibunisa Bangash, Meena Malik Hussain, Dr Farid A Malik, RJ Fatima Atta, Qasim Jaffery and Bloggers.
The evening took place on Madam Noor Jehan’s birthday on 23rd September, with Opening speech by Mr Zeeshan Chaudary (General Manager EMI Pakistan) and following the screening Panelist discussion was held with the filmmaker and select cast on the life and work of Madam Noor Jehan.
Panel discussion was moderated by Qasim Jaffery and Panlists included Umar Riaz (Director), Umer Aadil (Biographer of Madam Noorjehan) Zaibunisa Bangash (Artist) Usman Latif and Ismet Jawed. The PR and Media Management was done by Transmedia Digital Solutions.
Umar Riaz is a Student Oscar nominated filmmaker born and raised in Lahore, Pakistan and based in New York City. He was the first Pakistani to graduate from the Graduate Film Program at NYU’s prestigious Tisch School of the Arts where he was awarded the Ang Lee Scholarship for ‘exceptionally talented graduate film students’. His award winning short film Last Remarks premiered internationally at the Locarno Film Festival and was nominated for a Student Academy Award that year. He has also directed music videos for Ali Sethi and Zeb and Haniya.
Recently, Umar Riaz was Artistic Consultant to acclaimed American director Terrence Malick on his film Knight of Cups starring Christian Bale, Cate Blanchett and Natalie Portman.
