So, 2013 is finally about to end and for many the year has been very ‘weak’ in terms of making and coming up with music videos but others, specially the new talent did come up with very interesting works. Ali Azmat & Strnigs, both the giants of Pakistan music industry, let’s say also beyond the borders & very famous, specially the latter forgiving the fans new concepts in every video they make, unfortunately didn’t give anything this year. But we were surprised with many amazing videos from ‘to be famous’ artists.
SOCH’s Hamesha was one of the high achiever of the year. The video was directed by Adnan Qazi and was very touching, as many said. The work without any doubt was something havn’t done previously. Sharp direction, superb cinematography and the locations used do make it a fresh peice in the industry. Precisely it was very ‘inspiring’ music video. Good work Team Soch!
BILLY-X‘s latest song ‘Raatan Na Soye’ was released with a video. The pictures as expected of Billy, included him rapping in different catchy getups and for a rap song, the concept was good, the rap act was better than anyother in Pakistan and the ‘Billtler’ thing did catch attention of many.
FARHAN SAEED finally gave his fans a long awaited ‘Halka Halka Suroor’ video with an extended audio starring himself. The video would have been not any better without the romantic touches the director gave it. Using the colour of love, red mostly on the sets and with a Rajisthani & Sindhi cultural mixtures, nothing but an amazing work was done. Video did recieve an amazing response & could be termed as ‘entertaining’.
More than a few artists released music videos this year such as Uzair Jaswal, Bilal Khan, Shehzad Roy, Jal, Jarar Malik, Zoe Viccaji and Symt. Uzair’s video of BOLAY with the help of his brother Yasir Jaswal was made glamorous. We are not talking about the audios here so Uzair’s video was a good one, something new was made and was enjoyed by the viewers, as the concept was new in the country if not in the world and the mood of video was partying.
TALAL QURESHI‘s Clubbing in Multan, which stars Adil Omar as the anti-hero and Talal Qureshi on the run with a punk girl, is the third winner on this list.
Directed by Taimoor Salahuddin, the music video has a dark sense of humour and it blends with this instrumental electro track perfectly. In the video, Talal and his punk girl run away with a briefcase while Adil Omar’s villain chases them after losing his cool. Omar’s exaggerated dance moves once he captures Talal and his knife-wielding madman behaviour will leave you completely amused and entertained before punk girl comes and goes all ninja on him.
One of the most prolific band to appear on this list is OVERLOAD. Celebrating a decade together, the group released the music video of Jeet earlier this year and had us singing along.
BILAL KHAN’s Dou Gharhee starring Annie Ali Khan also makes the cut for its sharp direction. Shot in New York by Sofian Khan and ace director Mehreen Jabbar, the video tells the story of Bilal as a street musician who falls in love.
But the video response wasn’t ground breaking but the video had the story.
Jeet is probably one of the better Overload music videos to date. It is memorable because it takes us back through the decade of Overload. Images from some of their most iconic videos (Ankahi, Dhamaal, Cursed) are tied up together neatly while all the band members seem genuinely happy to be in each other’s company.